100 Things Every Designer Needs to Know About People (häftad)
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2011-05-10
Upplaga
1
Förlag
NEW RIDERS PUBLISHING
Illustrationer
illustrations
Dimensioner
234 x 184 x 7 mm
Vikt
476 g
Antal komponenter
1
Komponenter
,
ISBN
9780321767530
100 Things Every Designer Needs to Know About People (häftad)

100 Things Every Designer Needs to Know About People

What makes them tick?

(2 röster)
Häftad Engelska, 2011-05-10
299
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We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it youll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:
  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someones social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?
These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.
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Övrig information

Susan Weinschenk has a Ph.D. in Psychology, and a 30-year career in applying psychology to the design of technology. She has written several books on user-centered design. Her 2008 book, Neuro Web Design: What makes them click?, published by New Riders, applies the research on neuroscience to the design of web sites. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy, Americas, at Human Factors International, and runs a popular blog: Whatmakesthemclick.net.

Innehållsförteckning

The Psychology of Design
How People See
How People Read
How People Remember
How People Think
How People Focus Their Attention
What Motivates People
People Are Social Animals
How People Feel
People Make Mistakes
How People Decide
Bibliography
INDEX