- Inbunden (Hardback)
- Antal sidor
- 16 Line drawings, black and white; 3 Tables, black and white
- 234 x 158 x 12 mm
- Antal komponenter
- 371 g
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Generation Y in Consumer and Labour Markets
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Fler böcker av Anders Parment
Recensioner i media
'Parment (research fellow, Stockholm Univ.) examines the role of Generation Y in consumer and labor markets, shedding light on how society, the market environment, and the social environment have shaped the values and attitudes of this generation. This insightful volume is based on data collected from a series of surveys and focus groups, mostly in Europe and the Americas. Summing Up: Highly recommended. Business managers, business faculty, and undergraduate and graduate business students.' - G. E. Kaupins, Boise State University in CHOICE
Bloggat om Generation Y in Consumer and Labour Markets
Anders Parment, Ph. D., is a research fellow at the Stockholm University School of Business and a well-known speaker and strategy consultant. Anders is specialized in understanding generations and how they relate to society, work, and the consumption sphere. Anders has published numerous books and articles on a variety of marketing-related subjects, including a Marketing textbook with Philip Kotler.
1. Introduction 2. Generational Cohorts and the Emergence of Generation Y 3. Generation Y and Society: Values and Defining Moments 4. Generation Y and the Market Environment 5. Generation Y and the Social Environment 6. Generation Y as Consumers and Coworkers