Digital Marketing (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
728
Utgivningsdatum
2015-11-26
Upplaga
6
Förlag
Pearson
Medarbetare
Ellis-Chadwick, Fiona
Illustratör/Fotograf
col Illustrations
Illustrationer
col. Illustrations
Dimensioner
270 x 200 x 30 mm
Vikt
1480 g
Antal komponenter
1
ISBN
9781292077611
Digital Marketing (häftad)

Digital Marketing

Strategy, Implementation and Practice

Häftad Engelska, 2015-11-26
769
Skickas inom 2-5 vardagar.
Fri frakt inom Sverige för privatpersoner.
'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates have benefitted from it in their subsequent careers: written by the specialist for the specialist.'
David Edmundson-BirdPrincipal Lecturer in Digital MarketingManchester Metropolitan University  

Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.

Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

 

Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.

 

Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author. 

 

 
Visa hela texten

Passar bra ihop

  1. Digital Marketing
  2. +
  3. Groundswell, Expanded and Revised Edition

De som köpt den här boken har ofta också köpt Groundswell, Expanded and Revised Edition av Josh Bernoff (häftad).

Köp båda 2 för 958 kr

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Bloggat om Digital Marketing