Consumer Behaviour (häftad)
Häftad (Paperback)
Antal sidor
Bamossy, Gary / Askegaard, Sren / Hogg, Margaret K.
265 x 197 x 27 mm
1354 g
Antal komponenter
Consumer Behaviour (häftad)

Consumer Behaviour

A European Perspective

(1 röst)
Häftad Engelska, 2016-04-22
Skickas inom 2-5 vardagar.
Fri frakt inom Sverige för privatpersoner.
Finns även som
Visa alla 3 format & utgåvor
Consumer Behaviour: A European Perspective 6th Editionby Michael R. Solomon, Gary J. Bamossy, Sren T. Askegaard and Margaret K. Hogg


Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students.


The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: 

  • Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities.
  • Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work.
  • Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour.
  • New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition.
  • Online materials including multiple-choice questions and links to useful websites are available on the book's website at
About the authors


Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Josephs University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions.


Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. 


Sren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense.


Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

Visa hela texten

Passar bra ihop

  1. Consumer Behaviour
  2. +
  3. Principles of Marketing Scandinavian Edition

De som köpt den här boken har ofta också köpt Principles of Marketing Scandinavian Edition av Anders Parment (häftad).

Köp båda 2 för 1468 kr


Har du läst boken? Sätt ditt betyg »

Bloggat om Consumer Behaviour


Chapter 1 Consumers in the Marketplace

Chapter 2   A Consumer Society

Chapter 3 Shopping, Buying and Disposing

Chapter 4 How Consumers See the World and Themselves

Chapter 5   The Self

Chapter 6 Motivation, Lifestyles and Values

Chapter 7 Consumers as Decision-makers

Chapter 8 Attitudes

Chapter 9 Individual Decision-making

Chapter 10 European Consumers and their Social Groups

Chapter 11   European Family Structures, Household Decision-making and Age Cohorts

Chapter 12 Income and Social Class

Chapter 13 Culture and European Consumers

Chapter 14  Cultural Change Processes

Chapter 15 Consumption and European Consumers