Visual Thinking: for Design (häftad)
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Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
256
Utgivningsdatum
2008-04-01
Upplaga
illustrated ed
Förlag
MORGAN KAUFMANN
Illustratör/Fotograf
Approx 250 illustrations
Illustrationer
Approx. 250 illustrations (200 in full color)
Dimensioner
240 x 190 x 15 mm
Vikt
530 g
Antal komponenter
1
ISBN
9780123708960

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Visual Thinking: for Design (häftad)

Visual Thinking: for Design

av Colin Ware
(2 röster)  |  Läs 1 recension
Häftad, Engelska, 2008-04-01
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Increasingly, designers need to present information in ways that aid their audience's thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer's brain in much the same way that a hammer is an extension of the user's hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

. Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
. Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
. Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
. Steeped in the principles of "active vision," which views graphic designs as cognitive tools.
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Det finns 1 recension av Visual Thinking: for Design. Har du också läst boken? Sätt ditt betyg »
  1. Kanon. Boken är lättläst trots att det ett komplicerat...
    Ulla, 7 oktober 2013

    Kanon. Boken är lättläst trots att det ett komplicerat ämne. Många illustrationer som åskådliggör texten. Visar var man "ser" och hur man hanterar synintrycken beroende av vad man ser eller vill se.

    Tyckte du att den här recensionen var till hjälp?

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"Through a detailed analysis of the mechanics of visual cognition, this book teaches us how to see as designers, by anticipating how others will see our designs. Ware summarizes the thread of inquiry that leads through Goethe, Klee, Arnheim, Gibson and Tufte, sifting it for relevance to the artful science of visualization, and condensing it into one eminently readable volume." - Fritz Drury, Professor of Illustration, Rhode Island School of Design

"All the clanking gears are here: variable resolution image detection, eye movements, environmental information statistics, bottom-up/top-down control structures, working memory, the nexus of meaning, and specialized brain areas and pathways. By the time he's done, Ware has reconstructed cognitive psychology, perception, information visualization, and design into an integrated modern form. This book is scary good." - Stuart Card, Senior Research Fellow, and manager of the User Interface Research group at the Palo Alto Research Center


"In this fascinating new book, seasoned professionals, educators and students alike will find that Colin Ware has written an incredibly accessible text that translates years of scientific research into concrete design applications. In a clear and effective manner, Ware provides a comprehensive introduction to the interrelationships among the physiological and cognitive components through which humans process and understand the visual world. This scientific perspective for graphic design provides an additional dimension for discussing the reasoning behind design choices while remaining adaptable to the shifting contexts in which these choices occur." -Paul Catanese. Assistant Professor of New Media, San Francisco State University

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Övrig information

The author takes the "visual" in visualization very seriously. Colin Ware has advanced degrees in both computer science (MMath, Waterloo) and the psychology of perception (Ph.D., Toronto). He has published over a hundred articles in scientific and technical journals and at leading conferences, many of which relate to the use of color, texture, motion, and 3D in information visualization. In addition to his research, Professor Ware also builds useful visualization software systems. He has been involved in developing 3D interactive visualization systems for ocean mapping for over twelve years, and he directed the development of the NestedVision3D system for visualizing very large networks of information. Both of these projects led to commercial spin-offs. Professor. Ware recently moved from the University of New Brunswick in Canada to direct the Data Visualization Research Laboratory at the University of New Hampshire.

Innehållsförteckning

VISUAL QUERIES
WHAT WE CAN EASILY SEE
STRUCTURING TWO DIMENSIONAL SPACE
COLOR
GETTING THE INFORMATION: VISUAL SPACE AND TIME
VISUAL OBJECTS, WORDS, AND MEANING
VISUAL AND VERBAL NARRATIVE
CREATIVE META SEEING
THE DANCE OF MEANING